Racing runs on money. That is the unfortunate, unavoidable truth of motorsports.
Finding sponsors for a junior racer is essentially a full-time job. You are not just asking for a handout; you have to build a brand and prove that you can deliver value to the companies that put their name on the fairings.
Thankfully, running a web design agency (JB Web Design) gives me an edge. Managing Jäger’s social media, cutting reels from his footage, and keeping his online presence professional is a huge part of the hustle.
But it’s a grind. It means sending dozens of emails, making phone calls, and constantly looking for local businesses who want to support youth sports.
When a company like Gryphon Moto or a local partner steps up, it means everything. Every sticker on the #68 Ohvale represents someone who believes in the dream.
As a dad, you want your kid to focus on hitting apexes, not worrying about the tire budget. But teaching Jäger how to shake hands, thank his sponsors on camera, and represent a brand professionally is a crucial part of his development. In modern racing, being fast is only half the job.