Three double-sided cards for Road Race Canada — one each for Super Sonic Road Race School, MiniSBK, and the FIM MotoMini Canada Series.
Three separate programs, one organization, all handed out from the same table at the bike shows. So the problem was never how to design a card. It was how to design three that read as family without reading as copies.
Same trim, same grid, same photo treatment, same type hierarchy. What changes is the colour, the logo, and the pitch:
Super Sonic leads with The First Lap Starts Here — ages five and up, a one-day course from $299 including bike, gear and coaching, running out of Hamilton, Ottawa, Toronto and Orillia.
MiniSBK leads with Drag a Knee With Us — grassroots wheel-to-wheel racing, with entry fees, membership and rental pricing set out plainly on the back rather than buried behind a "contact us."
FIM MotoMini Canada leads with the hook that actually closes: race-identical 160cc and 190cc bikes, ages 10–16, and two riders advance to the FIM World Final in Europe.
Every card carries a QR code on the reverse — scan to register and see dates. That is the entire job of a handout. Not to explain the program. To get a phone open before the person has walked six more feet and forgotten you existed.
One of these files came in over 26MB for a card that fits in your hand. Full bleed, 300dpi, vector logos all the way down. The ten-foot backwall I built the week before was less than half the size.