Design journal · Print, identity & large format
The work, and the specs it was built to.
I’m Josh Byberg. I design print and brand collateral for people who have to hand something to a stranger and get one shot at it — race schools, series organizers, small businesses. Every piece here shipped to a printer. These are the decisions behind them.
The CRAP Philosophy: The Four Pillars of Good Design
You don't need a fine arts degree to design something that works — you need to know how to give a C.R.A.P. The four-pillar checklist White Space runs every layout through before it ships.
Welcome to White Space: The Invisible Rules of Design
An introduction to the vocabulary of design — white space, the grid, kerning, hierarchy, bleed and contrast — and the invisible rules shaping the media you consume every day.
Setting the Whole Card Set Again, in French
It sounds like a copy-paste. French runs 15–20% longer than English, which means it is a rebuild.
Four Pages to Explain an Entire Racing Pathway
It needed four pages instead of one because it's a story with five chapters, and they only work in order.
A Race Poster Built for a Crowded Hall
Indoor road racing on a show floor. The poster's only job was making sure nobody walked past the track at 12:45 not knowing something was about to happen.
A Trade Show Booth Is Nine Pieces, Not One
Everyone thinks of the backwall. The backwall is about a third of it.
Three Cards, Three Programs, One Table
Three racing programs, one organization, one table at the bike show. The job wasn't designing a card — it was designing three that look like family without looking like copies.
Available for work
Need something that has to survive a print run?
I do web design, print collateral, trade show graphics and social media for small businesses and racing programs across Ontario. If you have a booth, a brochure or a site that isn’t pulling its weight, let’s talk.
Bring Your Idea to Life